Explore
world-leading bullion
Historical Track Record
From Ancient Empires to Modern Portfolios
Gold has been trusted for over 5,000 years — not just by kings and nations, but now by smart investors who want to preserve and grow their wealth outside the paper system.
American Buffalo
The 2025 American Buffalo Gold Coin continues the iconic legacy of the U.S. Mint’s premier 24-karat gold bullion coin.
Britannia
The 2025 Britannia Gold Coin is a stunning blend of exceptional craftsmanship, historical significance, and state-of-the-art security features.
Canadian Maple
The 2025 Canadian Maple Leaf Gold Coin is a symbol of precision and craftsmanship from the Royal Canadian Mint.
Lady Fortuna
PAMP's Lady Fortuna Gold Bar epitomizes the fusion of artistic excellence and investment security.
3000 BC
The First Gold Standard
Gold’s journey begins in ancient Egypt, where it was used not only for ornamentation but also as a medium of exchange and a mark of divine power. Pharaohs and temples hoarded gold, and it quickly became the benchmark of value and wealth.
Its scarcity, beauty, and incorruptibility made it the ideal form of money — long before the concept of banks or fiat currency existed. This early reverence set the tone for millennia of gold’s economic and cultural significance.
600 BC
Gold Becomes Currency
The Kingdom of Lydia (modern-day Turkey) was the first civilisation to mint gold coins, bringing standardisation to trade. For the first time in history, people could carry and exchange a uniform, trusted store of value.
These early coins laid the foundation for modern currencies and established gold’s unique role as both a commodity and currency. The trust placed in gold coins over 2,600 years ago is the same trust investors place in physical bullion today.
1816
The Age of Monetary Stability
The United Kingdom formally adopts the gold standard, tying the value of its currency directly to a fixed quantity of gold. This ushered in an era of monetary stability, reduced inflation, and increased trust in global trade.
Other major nations followed suit, making gold the global foundation of economic policy. It became a universal measure of value, with each banknote representing real gold held in reserve — a stark contrast to today’s fiat systems.
1944
Bretton Woods Agreement
Following World War II, 44 nations came together to establish a new international monetary system. At the heart of this system was gold: the U.S. dollar was pegged to gold, and all other major currencies were pegged to the dollar.
This agreement confirmed gold’s unmatched ability to stabilise global finance. It provided an anchor of confidence in a world rebuilding from war, and further cemented gold’s central role in international monetary policy.
1971
The Free Market Awakens
President Richard Nixon suspends the convertibility of the U.S. dollar into gold, effectively ending the gold standard. Critics feared chaos — but instead, gold entered a new era of strength.
No longer bound to fixed prices, gold began trading freely in global markets and quickly surged in value. Investors saw firsthand that gold’s price was driven by real-world demand, economic instability, and market psychology — making it more powerful and relevant than ever.
2008
Gold Outperforms in Chaos
As global markets collapsed during the Global Financial Crisis, gold once again proved its worth. While stocks plummeted and major banks failed, gold surged — climbing from under USD $800 to over USD $1,900 per ounce in just three years.
Investors flooded into gold as a hedge against systemic risk, market panic, and loss of confidence in fiat currencies. In this modern era, gold didn’t just preserve capital — it outperformed almost every other asset class.
2025
Modern Gold Rush
Fast forward to 2025: gold reaches an all-time high of USD $3,431 per ounce. The surge is driven by a perfect storm — rising inflation, heightened geopolitical tension, growing distrust in traditional banking systems, and record central bank gold purchases.
In the first half of 2025 alone, gold delivers a 26% return in key markets, outperforming stocks, bonds, and even digital assets. This is more than a price rally — it’s a renewed global vote of confidence in gold as the ultimate store of real, independent wealth.
Six powerful reasons to own the world’s most trusted store of wealth.
#1
Timeless Wealth
For thousands of years, gold has safeguarded purchasing power, outlasting currencies, financial systems, and governments. It remains the only form of money that has consistently retained value through every economic cycle.
#2
Safe in Crisis
When markets falter and currencies lose strength, investors turn to gold. It’s a time-tested safe haven that rises when trust in paper assets fades, providing critical insurance for your portfolio.
#3
True Diversification
Gold moves independently of shares and bonds, helping reduce overall risk and volatility. By holding physical gold, you anchor your portfolio with an asset that isn’t tied to credit markets or third-party promises.
#4
No Counterparty Risk
Unlike stocks, bonds, or even unallocated gold, physical bullion isn’t someone else’s liability. There’s no exposure to defaults, bankruptcies, or digital manipulation. Your wealth is secured in a tangible asset under your direct ownership.
#5
Scarce & Globally Valued
Gold’s intrinsic scarcity can’t be inflated away by governments or central banks. Its universal acceptance means your investment is recognised and easily exchanged anywhere in the world.
#6
Liquid & In Your Countrol
Physical gold is private, portable, and instantly saleable at global market rates. You decide where and how it’s stored — keeping your wealth out of the banking system and fully within your control.
The Performance of Gold
1,100% Growth. 25 Years.
While currencies have weakened and markets have cycled through booms and crashes, gold has delivered over 1,100% growth in just 25 years.
Jan 2000
$430
At the turn of the millennium, gold in AUD was around $430 AUD per ounce — entering a long-term bull cycle from one of its lowest recorded starts in decades.
Jun 2007
$764
By mid‑2007, gold nearly doubled as global economic risks grew and central banks began increasing reserves, reflecting a shift into safe-haven assets.
Aug 2011
$1705
During the post-financial crisis recovery, gold surged to around $1,705 AUD/oz, driven by fears of debt defaults, inflation, and systemic instability — rewarding investors holding tangible wealth.
Jul 2020
$2765
As the COVID‑19 pandemic unfolded, gold rose sharply, topping $2,765 AUD/oz. Record stimulus, near-zero interest rates, and heightened uncertainty made bullion a prime choice for portfolio protection.
Apr 2025
$5136
By April 2025, gold hit an all-time high near $5,136 AUD/oz, a response to rising inflation, geopolitical tension, weakening AUD, and aggressive global demand by central banks.
This isn't speculation...
It’s proof that physical gold remains one of the most reliable and enduring stores of wealth, protecting purchasing power across generations.
Invest With Confidence
We have no competition.
At As Good As Gold, we’re Australia’s leading physical bullion company, dealing exclusively in real gold and silver — no paper, no digital substitutes, no counterparty risk.
Billion
dollar company
With over $1 billion in precious metals secured, we’ve built unmatched credibility as one of Australia’s leading bullion dealers.
12+
years in business
For more than a decade, we’ve been protecting wealth with integrity, and proven experience in physical gold and silver.
10k
loyal investors
Trusted by thousands of investors nationwide who rely on us for secure, fully allocated bullion and exceptional service.
28k Subscribers
Darryl and Brian Panes sit down with some of the most influential minds in global finance, central banking, and macroeconomic policy. These are the voices who shape economic narratives, anticipate global shifts, and understand the forces driving real wealth protection.
You are the people I would trust the most, not just in Australia, but worldwide in this business.
Egon Von Greyerz
28k Subscribers
Darryl and Brian Panes sit down with some of the most influential minds in global finance, central banking, and macroeconomic policy. These are the voices who shape economic narratives, anticipate global shifts, and understand the forces driving real wealth protection.
You are the people I would trust the most, not just in Australia, but worldwide in this business.
Egon Von Greyerz
Build your legacy for future generations.
Building a legacy ensures that your wealth and values are passed down through generations.
By investing in physical gold and silver, you’re not just protecting your assets today, but securing a lasting foundation for future generations.